Communicating in an effective manner with one’s stakeholders has been a challenge for brands for years. This challenge has further complicated with the variety of digital marketing developments. The objectives of each digital marketing aspect require a well-thought out content strategy. Content could be in the form of text, image, video or in combination of these. Text content is what still dominates in most situations, be it website content, social media content or Search Engine Optimization (SEO) oriented content where the search engine crawlers still fail to crawl images!
This blogpost highlights the differences between how a particular type of content is perceived to be by many versus what that content actually signifies.
I hope this blog post would be useful for budding content writers and for few brand managers who knowingly or unknowingly are blind towards the specificity of each content type. Share your thoughts and experiences in the comments section below to let the discussion going!